Public Relation

Description

To conducts the communications by establishing and maintaining relationship with related stakeholders in order to maintain and improve the corporate image and reputation through conventional/mainstream and digital media that in line with overall organizational policies for XL’s business success  

• Establish & maintain relationship with external stakeholders (include media, KOL
• Conduct a regular update on media database, media mapping and journalist profiling
• Prepare, update and conduct personal calendar of event in relation to media/journalist (birthday, anniversary, wedding etc.)
• Prepare corporate calendar of events include coordinate with internal in order to align the appropriate time for the corporate calendar or event
• Handle administration matters for the sake of media/journalist (mementos, souvenirs, etc.)
• Handle complaints from external (media/journalist/KOL etc.) and follow up to internal for the solution
• Follows communication plans and shares external communication material through conventional and digital methods such as an press release, photo release, posters, calendar of corporate event, electronic newsletters, social media, etc.
• Coordinate and conduct corporate communications activity with regard to media/journalist involvement such press conference, media update, media gathering, coffee morning with BOD, media visit, media invitation, internal invitation etc.
• Makes initial responses to inquiries, complaints, comments, and other contacts generated through conventional/mainstream media and social media and coordinates escalations or further communications for the solutions
• Serves as liaison with PR agencies, news agencies, event organizers, etc. to monitor compliance with timetable/budget parameters.
• Researches and gathers information for articles, press releases, events, etc.
• Assist to handle media interview (coordinate with BOD's secretary, arrange schedule, venue, etc.)
• Pushes the company message through conventional/mainstream media, online communities, media, analysts and the general public.
• Coordinate with region Corpcomm team to align the corporate comm program, activity and messages
• Conduct media monitoring (mainstream and digital) in order to gain issue, insight, complaint with regard to company
• Assist to prepare the communications pack (press release draft, talking points, FAQs, etc.)
• Provide media monitoring report/publication result with regard to the company program/activity  ( monthly and ad hoc)
• Gather inputs and feedback from journalist regarding public relations program and activity
• Responsible for understanding, implementing the requirements of the occupational safety and health management system and environmental management system in accordance with their respective duties and functions.

Soft Skill

Technical Skills

Leadership

Education

Certifications

Industry Experience

Main Responsibilities

Competencies

Years of Experience