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Head Youth Touchpoints Management


Job Purpose : 

To manage overall youth segment customer experience, touchpoints and customer journey as part of product value proposition in order to support growth for XL Axiata's market share from youth segment users


Key Accountabilties:

  • Design and develop overall customer experience, journey and touchpoints and ensure alignment with basic guidance and principle provided by Customer & Brand Experience
  • Oversee the operations activities for touch points with customers
  • Provide business requirements related to touchpoints to 3rd parties partners / vendor and drive for further development,improvement & operation
  • Provide business requirements related to relevant digital touchpoints to Digital Transformation team for together drive further development and improvement
  • Support program for youth segments, including campaigns & cap. building to increase engagement across all touch points
  • Drive the execution of youth programs and monitor the performance, also take corrective actions in advanced, if required
  • Monitoring customer experience indicators across touchpoints, analyze it and design the potential improvement 


Requirement :

  • Min. 8 years relevant experience in product sales & marketing / product management / product branding / marketing communication / trade marketing including at least 4 years in positions of progressively increasing managerial responsibilities
Employment Status:  Permanent (P)

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