Growth Hacking

A Growth Hacker is responsible for driving rapid and sustainable user acquisition, engagement, retention, and revenue growth. They employ a mix of creative, analytical, and technical strategies to optimize product-market fit and maximize the company&aposs growth potential across web and mobile platforms.

Qualifications:

1. Proficiency in data analysis tools (e.g., Google Analytics, Firebase, etc) to track and interpret key metrics.
2. Experience with A/B testing, growth experiments, and multivariate testing to drive results.
3. Familiarity with SQL for data querying, and the ability to use data visualization tools like Tableau or Power BI.
4. Strong understanding of digital marketing engagement tools (eg.moengage, etc)
5. Ability to conceptualize innovative growth campaigns tailored to the telecommunications market.
6. Experience with app-based growth strategies and in-app marketing (push notifications, in-app banners, etc.) is a plus.
7. Strong problem-solving skills and a willingness to experiment with unconventional methods to achieve scalable growth.
8. Ability to work cross-functionally with Product, Marketing, Sales, and Engineering teams to align growth objectives and campaigns.
9. Strong communication skills to effectively present growth findings, strategies, and recommendations to senior management.
10. Understanding of telecommunications products (mobile services, internet packages, bundles, etc.) and the competitive landscape.
11. Proficiency in KPIs and performance metrics related to growth, including customer acquisition cost (CAC), lifetime value (LTV), churn rate, and conversion rates.