External Communication & Issue Management

Soft Skill

Description

To manage external communications with external stakeholders in order to maintain and improve good corporate image & reputation for supporting XL's business success 

Job Accountabilities : 

1. Develop external communication strategy for all relevant stakeholders
2. Establish overall external strategy for risk reduction/damage control of corporate image
3. Develop external communications and announcements plan
4. Execute the external corp. communication and relationship activities (eg. corporate events, media update, press conference, company anniversary, product launch, signing ceremony, etc) 
5. Develop and ensure overall execution of external communications are timely, accurate and effective (e.g., FAQ's, press release, CEO messages, messages on company website etc.) 
6. Establish and maintain XL's relationship with key media/journalist, community, KOL, influencer, etc 
7. Address corporate crisis management related to poor public opinion and customer complains through media 
8. Manage media relationships to expand XL influence to gain positive media coverage
9. Manage external issues that may potentially impact and damage the company image and reputation
10. Define corporate identity - Coordinate with Customer & Branding Experience units to ensure the alignment between corporate identity and product branding 
11. Monitor regularly corporate image 
12. Manage negative news about company - analyze media coverage and tone to evaluate impact on corporate image
13. Responsible for understanding, implementing the requirements of the occupational safety and health management system and environmental management system in accordance with their respective duties and functions.
14. Conduct stakeholder mapping and analysis to ensure targeted engagement strategies.

Technical Skills

Leadership

Education

Certifications

Industry Experience

Main Responsibilities

Competencies

Years of Experience