Content Product Excellence

• Main Responsibilities: Responsible and develop new and existing product for content business to maximize revenue and adding Unique Selling Propositions for XL Satu Broadband, Open Market, and Other Business Opportunities
• Managed and curated content for TV platforms ; to be aligned with company goals and market demands while still being up to date with industry trend.
• Strategised with marketing department bringing awareness to the content platform branding while promoting selected content of each channel through social medias, websites, magazines, events, radios and TVs.
• Liase with partner bringing awareness, sales, retentions to increase an customer engagement
• Strategised with marketing department bringing awareness to the content platform branding while promoting selected content of each channel through social medias, websites, magazines, events, radios and TVs.
• Develop and conduct training to sales and customer services division in order to get in depth knowledge for content which able to create a result into new sales initiations.
• Develop programmes and initiatives in conjunction with Product to build awareness and usage of product features, content, and value-added services with a view to drive upgrades and retention
• Review of campaign management systems and processes in conjunction with portfolio growth sales channels to enhance leads management, campaign monitoring, targeting, offer management to derive maximum efficiencies
• Develop retention and churn management strategies with specific upsell, downgrades and churn metrics with portfolio sales teams and teleretention teams
• Making a concept of the design to upsell & reduce churn
• Formulate and implement strategic marketing initiative to strengthen brand loyalty

Requirements :

• Degree in Business Administration, Management, Marketing or Communications and/or equivalent
• Minimum 5 years-experience in business & partnership management, marketing or relevant experience delivering partnership collaboration
• Data driven individual, with expert proficiency in MS office (excel, powerpoint)
• Experience in writing and developing business case, pitch decks, project monitoring and case studies.
• Able to proactively work with multiple departments of the company and drive results and accomplish goals
• Good communication skills, fluent in English both spoken and written.
• Collaboration and problem-solving skills is a mandatory